Gov't Eyes Agro-Tourism as the Next Big Tourism Booster

The Ministry of Tourism, Wildlife, and Antiquities led a Media Familiarization Trip and Study Tour, bringing together selected media stakeholders to explore the intersection of agriculture and tourism - two key pillars of Uganda’s economy.

The trip that happened from February 13 to16, 2025, was strategically designed to highlight the potential of agro-tourism in enhancing Uganda’s tourism potential.

Agro-tourism is a rising frontier that seeks to integrate agriculture into tourism by offering unique farm-based experiences to both domestic and international tourists.

Geoffrey Sseremba, Under Secretary of the Ministry of Tourism, Wildlife, and Antiquities (MTWA), emphasized the value of Agro-Tourism.

“Agro-tourism is a unique fusion of agriculture and tourism, offering visitors an immersive experience in farming and way of life of different cultures." He noted. 

"It allows tourists to engage in activities such as farm tours, harvesting, and farm-to-table dining, creating authentic and sustainable travel experiences." He adds.

For years, agriculture in Uganda has been largely private-sector driven, with the government playing a supportive role through various programs.

Sseremba notes that if farm owners incorporate the tourism aspect into agriculture, it will create an opportunity for increased investment, economic diversification, and sustainable livelihoods for millions of Ugandans.

Participants of the tour visited various agro-tourism enterprises in Western Uganda, covering districts such as Mbarara, Ntungamo and Bushenyi.

Emburara Farm Lodge – Offering immersive experiences in dairy farming and organic food production.

Nshenyi Cultural Village – Promoting cultural and eco-tourism initiatives.

Kabeihura Mixed Farm – Demonstrating large-scale, sustainable agribusiness models.

Maxima AgroFarmers - A mixed farm utilizing modern farming techniques to realize big profits.

Kabagarame Pork Market – Highlighting how local food markets can become tourism attractions.

Each of these destinations showcased how agriculture can be transformed into an engaging tourism experience, offering visitors a glimpse into Uganda’s rich agricultural heritage while fostering economic development.

The Economic Impact of Agro-Tourism

Uganda’s agricultural sector remains the backbone of the economy, employing 68% of the workforce and contributing approximately 24% to the national Gross Domestic Product (GDP).

In the fiscal year 2022/2023, agriculture also accounted for 35% of Uganda’s total export earnings. Key agricultural commodities include coffee, tea, tobacco, diary, beef, poultry, Fish etc.

With such a strong agricultural foundation, the integration of agro-tourism is expected to boost rural incomes, attract investment, and create new economic opportunities.

With global travel trends shifting toward eco-conscious experiences, Uganda’s agro-tourism sector presents a timely opportunity to promote sustainable tourism.

Through visits to organic farms and exposure to sustainable farming techniques, tourists gain valuable insights into conservation, and organic food production.