Discover the Hidden Gems of Northern Uganda in the #ExploreNorth Campaign
Nze Zingo Zal 
In a bid to revive the tourism sector and encourage local exploration, the Ministry of Tourism, Wildlife, and Antiquities in Uganda has launched the #ExploreNorth domestic tourism campaign. With a focus on showcasing the unique wonders of the northern region, this campaign aims to inspire Ugandans to take pride in their country and experience its beauty firsthand.
Recognizing the importance of domestic tourism, Daniel Irunga, a Uganda Tourism Board official, emphasized the need for Ugandans to explore their own country. The Explore North campaign follows the successful Explore West and Explore Elgon campaigns, all aimed at encouraging locals to discover the beauty within their borders. These initiatives have been crucial in learning from the lessons of the COVID-19 pandemic and revitalizing Uganda's economy.
Hon Martin Mugarra, the state minister for the Tourism, expressed gratitude to sector players for their efforts in making these campaigns successful. The Uganda Wildlife Education Center and Uganda Wildlife Authority have already seen an increase in the number of visitors, with a significant portion being Ugandans themselves. The Explore North campaign is expected to play a vital role in achieving the target of 100% tourism sector recovery by 2024.
To amplify the campaign's reach, the Minister aligned influential personalities to promote the #ExploreNorth initiative. Renowned singer Jose Chameleone, comedian Teacher Mpamire, kickboxer Moses Golola, and tourism queens have joined forces to encourage and inspire fellow Ugandans. Their involvement will undoubtedly spark curiosity and enthusiasm among potential travelers.
The campaign promises an unforgettable journey through some of Northern Uganda's most remarkable destinations. Travelers embarking on this adventure will encounter a diverse range of attractions, including:
- Karuma Dam:
Situated along the Victoria Nile, Karuma Dam showcases the awe-inspiring power of nature. Visitors can witness the breathtaking rapids and cascades created by the rushing waters, offering a truly mesmerizing experience.
- Gulu City:
As the largest city in Northern Uganda, Gulu is a vibrant hub of history, culture, and commerce. Explore local markets, engage with friendly residents, and immerse yourself in the region's rich heritage. The Acholi Cultural Site is a must-visit, providing insights into the traditions and customs of the Acholi people.
- Aruu Falls in Pader:
Nestled in the Pader district, Aruu Falls offers a tranquil escape amidst lush greenery. The falls' majestic cascades create crystal-clear pools, inviting visitors to relax and rejuvenate in this serene natural setting.
- Pakwach and Murchison Falls National Park:
Located on the banks of the Albert Nile, Pakwach serves as the gateway to the renowned Murchison Falls National Park. Embark on a thrilling safari adventure, encountering magnificent wildlife, including elephants, lions, and giraffes. The highlight of the park is the breathtaking Murchison Falls, where the Nile River crashes through a narrow gorge, leaving visitors in awe of nature's grandeur.
The #ExploreNorth campaign beckons Ugandans to embark on a four-day adventure through the hidden treasures of Northern Uganda. By embracing domestic tourism, we not only contribute to the recovery of Uganda's economy but also foster a sense of pride and appreciation for the country's natural and cultural wonders. Join the campaign and uncover the diverse landscapes, rich heritage, and warm hospitality that make Northern Uganda a truly remarkable destination.
