UTB Partners with Emirates Airline to Showcase Destination Uganda to the World

Uganda Tourism Board (UTB) has forged a strategic partnership with Emirates Airline to spotlight the country's diverse tourism offerings on a global stage. 

As part of this partnership, Emirates Airline will showcase promotional videos featuring Uganda's iconic tourist attractions and natural wonders on flights between Entebbe and Dubai.

Passengers will have the opportunity to experience a virtual journey through the "Pearl of Africa," igniting their curiosity and inspiring them to explore Uganda firsthand.

Commenting on the partnership, Lilly Ajarova, Chief Executive Officer of Uganda Tourism Board, expressed her enthusiasm for showcasing Uganda's beauty to travelers worldwide.

She remarked, "We are delighted to collaborate with Emirates Airline to showcase the beauty and warmth of Uganda to travelers around the world. This partnership will play a crucial role in driving tourism growth and create opportunities for economic development in the country."

In addition to inflight promotions, Emirates Airline will offer exclusive benefits to support tourism travel to Uganda.

Passengers booking tourism-related travel through Emirates, including UTB staff, hoteliers, tour operators, and media, will enjoy a 10% discount on their fares.

This initiative aims to make Ugandan adventures more accessible to travelers and incentivize tourism-related businesses to collaborate with Emirates.

Furthermore, hoteliers partnering with UTB will receive an extra baggage allowance of 10 kilograms per passenger when traveling with Emirates.

This additional allowance will facilitate the transportation of essential supplies and amenities, enhancing the overall tourism experience in Uganda.

UTB staff members will also benefit from a special 20% discount on excess baggage, empowering them to promote and support Uganda's tourism industry more effectively.

The Chairperson of the Uganda Tourism Board, Pearl Kakooza, expressed her delight at the partnership's potential to enhance the publicity of Uganda's tourism attractions.

She emphasized the importance of collaboration in building viable synergies within the tourism sector, noting,

"Partnership is key in building viable synergies, and a lot could be achieved by working together with sector players." Kakooza noted.