Karibu/Kilifair Expo Set to Showcase Region’s Huge Tourism Potential
Kilifair 2023 promises to be a remarkable event that showcases the diverse offerings of East Africa's travel and tourism industry. With its stunning venue, extensive exhibitor list, engaging programs, and commitment to sustainability, the expo will undoubtedly strengthen East Africa's position as a premier tourist destination. By fostering collaborations, promoting cultural exchange, and highlighting the region's natural wonders, Kilifair 2023 will inspire travelers and industry professionals alike to experience the unparalleled beauty and hospitality of East Africa. Thus it’s paramount for all tourism players in Uganda to take part in this event
Frank Semata 
By: Lynett K. Nakamanya
Karibu/Kiri fair, one of East Africa’s biggest tourism exhibition is back. This will take place from June 2-4, 2023 at the iconic Magereza ground in Arusha, Tanzania.
The event, which has gained international recognition, serves as a platform for businesses, organizations, and travelers to connect, collaborate, and explore the exceptional attractions of East Africa.
It is expected to attract a significant number of participants from across the globe. Over 500 exhibitors, including travel agencies, tour operators, hoteliers, conservation organizations, and airlines, will showcase their products and services to an estimated 10,000 visitors. This diverse representation guarantees a comprehensive and dynamic event, catering to the interests of both seasoned travelers and industry professionals.
Picture courtesy
The expo offers exclusive networking opportunities for business-to-business (B2B) interactions, enabling industry stakeholders to establish valuable connections, negotiate deals, and form partnerships which promote collaborations and foster growth within the travel and tourism sector in East Africa.
The event also highlights the rich cultural heritage of East Africa, allowing visitors to experience the vibrant traditions, music, dance, and cuisine of the region. Traditional craft demonstrations and cultural performances which further enhance the immersive experience.
Kilifair 2023 will inspire travelers and industry professionals alike to experience the unparalleled beauty and hospitality of East Africa. Thus it’s paramount for all tourism players in Uganda to take part in this event.
Impact of such fairs in some East African countries
Along with other factors, the tourist arrives in East African have gone up in the past 2 years, due to the presence of Exhibitions like Karibu/Kilifair.
Tanzania – Home to Mount Kilimanjaro, the Serengeti National Park, and the stunning Zanzibar Archipelago, there was a significant increase in tourism arrivals. In 2022, the number of tourist rose to 1.4 million from the 0.9 million in 2021 according to the National Bureau of statistics.
Uganda – Known for its incredible gorilla trekking opportunities in Bwindi Impenetrable National Park, Uganda has witnessed a rise in tourism in recent years. In 2022, tourist arrivals in Uganda increased to 815,000 from 513,000 in 2021 according to the Uganda Bureau of Statistics.
Kenya – Known for its iconic wildlife reserves and beautiful landscapes, in recent years, has seen steady growth in tourism arrivals. In 2022, Kenya welcomed over 1.4 million international tourists, which represents 70%, increase from 2021 arrives of 0.8 according to the Annual Tourism Sector performance report.
The writer is a tourism professional
